Perth  ·  Western Australia  ·  Est. 2015

Built on
Experience.
Guided by
Integrity.

Strategic consulting for Western Australia's residential construction industry — from one of Perth's most experienced and respected executives.

David Hochwald-Jones
Managing Director  ·  The Homesmith
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The Homesmith — Built on Experience
Built on Experience
30+
Years Industry
Experience
12+
Leading Building
Brands Managed
$B+
Combined Revenue
Under Leadership
4
Core Consulting
Disciplines
About David

A Career Built
on the Ground

David Hochwald-Jones has spent over thirty years at the heart of Western Australia's construction and business landscape. His career spans the full spectrum of the sector — from hands-on building and cabinet-making through to leading some of Perth's most recognised residential brands at executive general manager level.

As Executive General Manager of the JWH Group's premium brands — including Oswald Homes, Hampton York, and Residential Attitudes — David held responsibility for strategic direction, commercial performance, and long-term brand development across operations ranging from $600K bespoke residences to $7M landmark homes.

His tenure across Select Living, Summit Homes, Plunkett Homes, WA Country Builders, Rural Building Company and more has given him a singular understanding of what makes building businesses thrive — and what causes them to struggle.

That experience, and a genuine passion for the industry and its people, is what The Homesmith brings to every engagement. David works with a select number of clients at any time to ensure full attention and genuine commitment to every mandate.

✦
The Homesmith Pty Ltd
Co-Founder & Managing Director
2015 – Present
Select Living
Executive General Manager · Residential Investor Construction
2019 – 2023
JWH Group — Oswald Homes / Hampton York / Residential Attitudes
General Manager · Luxury & Premium Residential
2006 – 2014
Rural Building Company & WA Country Builders
General Manager · Regional & Alternative Construction
2014 – 2019
Plunkett Homes · Summit Homes Group
Executive Leadership
Jetpoint Building Company
Managing Director · Spec & Subdivision Builds
2001 – 2006
Eboniste Interiors
Managing Director · High-End Residential & Commercial Fitout
2001 – 2006
Australian Gypsum Industries (BGC Group)
Sales & Operations Manager · Start-up to Market Leader
1999 – 2001
Housing Industry Association (HIA)
Chair, Technical Services Committee — Perth Region
2013 – Present
Industry Leadership
Chair of the HIA Technical Services Committee for the Perth region — providing guidance on legislative change and its impact on the construction industry across Western Australia.
Commercial Acumen
Bachelor of Commerce (BCom), UNSW Canberra — underpinned by decades of real-world application across building companies from boutique operators through to high-volume builders and investor-grade construction.
Technology Pioneer
One of the first executives in WA residential construction to actively implement AI-assisted business systems — from automated pipeline management and contract administration through to intelligent construction workflows and purchase order generation.
People First
A consistent thread across David's career: he leads with integrity, develops those around him, and builds lasting trust with clients, trades and industry partners. As colleagues attest — a great leader and a great human being at the same time.
What We Do

Consulting Services
for Serious Operators

Four disciplines. One purpose — to make your building business more profitable, more resilient, and better positioned for what comes next.

01
Building Company Structuring & Management
Whether establishing a new operation, restructuring an existing one, or navigating a period of growth or contraction — David brings direct, hands-on experience managing building companies of every size and type in the WA market. Organisational design, systems, contract frameworks, site compliance, subcontractor management and staff development.
02
Strategic Business Advisory
Connecting the dots between where your business is today and where it needs to be. David works with owners and boards on strategic planning, brand positioning, market entry, succession, and commercial performance — drawing on a career managing some of Perth's most successful and enduring residential building brands.
03
Land Development Viability
Assessing the commercial viability of residential land development projects requires an intimate understanding of the WA market, construction costs, product mix, and buyer appetite. David provides frank, experience-based analysis to developers, investors, and landowners — before capital is committed, when an honest second opinion matters most.
04
AI Implementation for Building Businesses
The construction industry is on the cusp of a technology transformation. David is actively implementing AI-assisted systems across business pipelines — from lead management and contract administration through to automated material takeoff and purchase order generation. Practical, people-first solutions that remove the mundane and free your team to do their best work.
Endorsements

What Colleagues &
Clients Say

The measure of a career is found in the words of those who have worked alongside you.

In the time I have worked with David, I have found him to be a great leader and human being at the same time. He encourages his team to present ideas and suggestions, giving them a chance to explore solutions — and if they are sound, will green light projects with little red tape. David has a very strategic mind; he sees business strategy from multiple angles and provides staff with a clear vision while guiding them to achieve it as a team effort.
Behan Flaherty
Director · Independent Building Advice
Reported directly to David
David has an excellent business sense. A superb manager, he has turned several businesses in our organisation round to profit — in very short times. Very good with people, he has innate leadership qualities and is a pleasure to work with and to know.
Joseph Lieberfreund
Chartered Accountant & CFO
Corporate & Litigation Management
David is a first class operator with a unique perspective on managing a business. A lateral thinker, with a great mix of management skills — David is the go-to man when the going gets tough.
Pete Wood
State Sales & Marketing Manager
Fielders Manufacturing
David is an outstanding manager who has an intimate knowledge of the housing products he markets and understands the commercial drivers of the industry.
Andrew Buchan
Lawyer · Former Client
David is an achiever — people like David stand out from the crowd. He is creative, articulate, knowledgeable and confident, and inspires confidence in those around him. An increasingly rare commodity.
Howard Finn
Operational Risk Manager
JWH Group
I have always been impressed with David's insights and informed approach to leadership and management. He understands his markets, thinks clearly about how to address them, listens to advice and processes it with an open mind. He thinks strategically and looks for opportunities irrespective of the market.
D. John Carlson
Director
Get in Touch

Let's Talk
Honestly

Every engagement begins with a straightforward conversation. No obligation, no sales pitch — just an honest exchange about where your business is, where you want it to go, and whether David is the right person to help you get there.

David works with a select number of clients at any given time to ensure every engagement receives his full attention and genuine commitment.

LocationPerth, Western Australia
Websitehomesmith.com.au
LinkedInDavid Hochwald-Jones